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    • Longrich Terms of Sale

      Please read our Terms of Sale. Last Updated January 2021

      Read Now
    • BACKGROUND:

      These Terms of Sale set out the terms under which Products are sold by Us to business customers through this website (“Our Site”).

       

      Please read these Terms of Sale carefully and ensure that you understand them before ordering any Products from Our Site. You will be required to read and accept these Terms of Sale when ordering Products. If you do not agree to comply with and be bound by these Terms of Sale, you will not be able to order Products through Our Site.

       

      These Terms of Sale, as well as any and all Contracts are in the English language only.

       

       

      1. Definitions and Interpretation

      1.1 In these Terms of Sale, unless the context otherwise requires, the following expressions have the following meanings:

       

      “Contract”

      means a contract for the purchase and sale of Products, as explained in Clause 7;

      “Products”

      means the Products sold by Us through Our Site;

      “Order”

      means your order for Products;

      “Order Confirmation”

      means Our acceptance and confirmation of your Order;

      “Order Number”

      means the reference number for your Order; and

      “We/Us/Our”

      means Longrich International (UK) Ltd, a company registered in England under 11058419, whose registered address is 1 Wolston Meadow, Middleton, Milton Keynes, Buckinghamshire, England, MK10 9AY

       

      2. Information About Us

      2.1 Our Site, is owned and operated by Longrich International (UK) Ltd a limited company registered in England under 11058419, whose registered address is 1 Wolston Meadows, Middleton, Milton Keynes, Buckinghamshire, England MK10 9AY

       

      3. Access to and Use of Our Site

      3.1 Access to Our Site is free of charge

      3.2 It is your responsibility to make any and all arrangements necessary in order to access Our Site.

      3.3 Access to Our Site is provided “as is” and on an “as available” basis. We may alter, suspend or discontinue Our Site (or any part of it) at any time and without notice. We will not be liable to you in any way if Our Site (or any part of it) is unavailable at any time and for any period.

      3.4 Use of Our Site is subject to Our Website Terms of Use. Please ensure that you have read them carefully and that you understand them.

       

      4. Private Customers

      4.1 These Terms of Sale constitute the entire agreement between Us and you with respect to your purchase of Products from Us. You acknowledge that you have not relied upon any statement, representation, warranty, assurance, or promise made by or on behalf of Us that is not set out in these Terms of Sale and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based upon any statement herein.

      4.2 If you are a Private Customer, you understand that we only supplied the Products to you for domestic and private use. We make no warranty or representation that the Products are fit for commercial, business or industrial use of any kind (including resale). We will not be liable to you for any loss of profit, loss of business, interruption to business, or for any loss of business opportunity.

      4.3 Nothing in these Terms of Sale seeks to exclude or limit your legal rights as a general consumer.

       

      5. International Delivery

      Any delivery outside the United Kingdom is to be arranged with the stockist and at your own risk.

       

      6. Products, Pricing and Availability

      6.1 We make all reasonable efforts to ensure that all descriptions and graphical representations of Products available from Us correspond to the actual Products. Please note, however, the following:

      6.1.1 Images of Products are for illustrative purposes only. There may be slight variations in colour between the image of a product and the actual product sold due to differences in device displays and lighting conditions;

      6.1.2 Images and/or descriptions of packaging are for illustrative purposes only, the actual packaging of Products may vary.

      6.1.3 Due to the nature of the Products sold through Our Site, there may be very slight variance in the size, capacity, dimensions, measurements, weight, of those Products between the actual Products and the description.

      6.2 Please note that sub-Clause 6.1 does not exclude Our responsibility for mistakes due to negligence on Our part and refers only to minor variations of the correct Products, not to different Products altogether. Please refer to Clause 10 if you receive incorrect Products (i.e. Products that are not as described).

      6.3 Where appropriate, you may be required to select the required size, model, colour, number, of the Products that you are purchasing.

      6.4 We cannot guarantee that Products will always be available. Stock indications are not provided on Our Site

      6.5 Minor changes may, from time to time, be made to certain Products between your Order being placed and Us processing that Order and dispatching the Products, for example, to reflect changes in relevant laws and regulatory requirements, or to address particular technical or security issues. Any such changes will not change any main characteristics of the Products and will not normally affect your use of those Products. However, if any change is made that would affect your use of the Products, suitable information will be provided to you.

      6.6 In some cases, as explained in the description of Products on Our Site, more significant changes may be made to the Products. If any such changes are made and will affect your Order, We will notify you in writing before the changes take effect and you will be given an opportunity to cancel your Order (or the affected part thereof), and We will issue a refund for any Products paid for but not received.

      6.7 We make all reasonable efforts to ensure that all prices shown on Our Site are correct at the time of going online. We reserve the right to change prices and to add, alter, or remove special offers from time to time and as necessary. pricing information is reviewed and updated from time to time. Changes in price will not affect any order that you have already placed prior to prices being updated.

      6.8 All prices are checked by Us before We accept your Order. In the unlikely event that We have shown incorrect pricing information, We will contact you in writing to inform you of the mistake. If the correct price is lower than that shown when you made your Order, We will simply charge you the lower amount and continue processing your Order. If the correct price is higher, We will give you the option to purchase the Products at the correct price or to cancel your Order (or the affected part of it). We will not proceed with processing your Order in this case until you respond. If We do not receive a response from you, We will treat your Order as cancelled and notify you of this in writing.

      6.9 In the event that the price of Products you have ordered changes between your Order being placed and Us processing that Order and taking payment, you will be charged the price shown on Our Site at the time of placing your Order.

      6.10 Prices on Our Site are shown inclusive of VAT.

      6.11 Delivery charges are not included in the price of Products displayed on Our Site. For more information on delivery charges, please contact the stockist.

       

      7. Orders – How Contracts Are Formed

      7.1 Our Site will guide you through the ordering process. Before submitting your Order you will be given the opportunity to review your Order and amend it. Please ensure that you have checked your Order carefully before submitting it.

      7.2 If, during the order process, you provide Us with incorrect or incomplete information, please contact Us as soon as possible. If We are unable to process your Order due to incorrect or incomplete information, We will contact you to ask to correct it. If you do not give Us the accurate or complete information within a reasonable time of Our request, We will cancel your Order and treat the Contract as being at an end. If We incur any costs as a result of your incorrect or incomplete information, We may pass those costs on to you.

      7.3 No part of Our Site constitutes a contractual offer capable of acceptance. Your Order constitutes a contractual offer that We may, at Our sole discretion, accept. Our acknowledgement of receipt of your Order does not mean that We have accepted it. Our acceptance is indicated by Us sending you an Order Confirmation by email. Only once We have sent you an Order Confirmation will there be a legally binding Contract between Us and you.

      7.4 In the unlikely event that We do not accept or cannot fulfil your Order for any reason, we will explain why in writing. No payment will be taken under normal circumstances. If We have taken payment any such sums will be refunded to you as soon as possible.

      7.5 Any refunds due under this Clause 7 will be made using the same payment method that you used when ordering the Products unless you specifically request that We make a refund using a different method.

       

      8. Payment

      8.1 Payment for Products and related delivery charges must always be made in advance and you will be prompted to pay during the order process. Your chosen payment method will not be charged until We dispatch your Products.

      8.2 Payment must be made in full for your Order, without any set-off, counterclaim, deduction, or withholding (except where any deduction or withholding of tax is required by law).

      8.3 We accept the following methods of payment on Our Site:

      8.3.1 Electronic bank transfers;

       

      9. Delivery, Risk and Ownership

      9.1 Delivery timelines for orders placed through Our Site will be advised by the stockist.

      9.2 Please note that it is your responsibility to pay for the delivery of your products. Payment will be made directly to the relevant stockist.

      9.3 Please note that if any cancelled Products are delivered to you, you must make arrangements with the stockist for their return / collection.

      9.4 Delivery shall be deemed complete once the stockist has delivered the Products to the address provided. Responsibility for the Products will pass to you when delivery is complete.

      9.5 Any refunds due under this Clause 9 will be made using the same payment method that you used when ordering the Products unless you specifically request, and we agree that We make a refund using a different method.

       

      10. Faulty, Damaged or Incorrect Products

      10.1 We warrant that the Products, on delivery, shall be as described; be free from material defects; be of satisfactory quality (as defined in the Consumer Rights Act 2015); and be fit for any purpose described by Us.

      10.2 If any Products you have purchased do not comply, subject to sub-Clause 10.3 and your compliance with sub-Clauses 10.2.1 to 10.2.3, We shall, at Our option and discretion, either replace the affected Products, or issue you with a full refund for the price of the affected Products. The following conditions shall apply:

      10.2.1 You must give Us written notice of the non-compliance during the Warranty Period within a reasonable time of discovering it;

      10.2.2 You must return the Products in question to Us; and

      10.2.3 You must give Us a reasonable opportunity to examine the Products in question.

      10.3 We will not be liable for any non-compliance with the provisions of sub-Clause 10.1 of any Products if any of the following apply:

      10.3.1 You have made any further use of the affected Products after giving Us written notice of the non-compliance under sub-Clause 10.2.1;

      10.3.2 The non-compliance has arisen as a result of your failure to follow Our instructions on the correct usage, maintenance, installation, storage of the affected Products or, where no instructions are provided, your failure to follow good trade practice with respect to the same;

      10.3.3 The non-compliance has arisen as a direct result of any information (incorrect or otherwise) provided by you to Us;

      10.3.4 You have made any unauthorised alterations or repairs to the affected Products; or

      10.3.5 The non-compliance is the result of normal wear and tear, deliberate damage, negligence, or abnormal or unsuitable working conditions.

      10.4 The terms of this Clause 10 shall also apply to any Products which are replaced by Us under sub-Clause 10.2.

      10.5 Except as provided in this Clause 10, We shall have no further liability to you with respect to Products which do not comply with sub-Clause 10.1.

      10.6 Refunds (whether full or partial), after necessary deductions have been made, under this Clause 10 will be issued within 30 days of the day on which We agree that you are entitled to the refund.

      10.7 Refunds under this Clause 10 will be made using the same payment method that you used when ordering the Products unless you specifically request that We make a refund using a different method.

       

      11. Our Liability

      11.1 Subject to sub-Clause 11.4, We will not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, loss of business, interruption to business, for any loss of business opportunity, or for any indirect or consequential loss arising out of or in connection with any contract between you and Us.

      11.2 Subject to sub-Clause 11.4, Our total liability to you for all other losses arising out of or in connection with any contract between you and Us, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall be either £200.00 or 5% of the total sums paid by you for the Products under the contract in question, whichever is the greater sum.

      11.3 Except to the extent expressly set out in sub-Clause 10.1, the terms implied by Sections 13 to 15 of the Sale of Products Act 1979 and by Sections 3 to 5 of the Supply of Products and Services Act 1982 are excluded.

      11.4 Nothing in these Terms of Sale seeks to limit or exclude Our liability for death or personal injury caused by Our negligence (including that of Our employees, agents or sub-contractors); for fraud or fraudulent misrepresentation; for breach of the terms implied by Section 12 of the Sale of Products Act 1979 or Section 2 of the Supply of Products and Services Act 1982; for defective products under the Consumer Protection Act 1987; or for any other matter in respect of which liability cannot be excluded or restricted by law.

       

      12. Events Outside of Our Control (Force Majeure)

      12.1 We will not be liable for any failure or delay in performing our obligations where that failure or delay results from any cause that is beyond Our reasonable control (“Force Majeure”). Such causes include, but are not limited to: power failure, internet service provider failure, strikes, lock-outs or other industrial action by third parties, riots and other civil unrest, fire, explosion, flood, storms, earthquakes, subsidence, acts of terrorism (threatened or actual), acts of war (declared, undeclared, threatened, actual or preparations for war), epidemic or other natural disaster, or any other event that is beyond Our reasonable control.

      12.2 If a Force Majeure event occurs that is likely to adversely affect Our performance of any of Our obligations under these Terms of Sale:

      12.2.1 We will inform you as soon as is reasonably possible;

      12.2.2 We will take all reasonable steps to minimise the delay;

      12.2.3 To the extent that We cannot minimise the delay, Our affected obligations under these Terms of Sale (and therefore the Contract) will be suspended and any time limits that We are bound by will be extended accordingly;

      12.2.4 We will inform you when the event outside of Our control is over and provide details of any new dates, times or availability of Products as necessary;

      12.2.5 If the Force Majeure event continues for more than 30 days, We will cancel the Contract and inform you of the cancellation. Any refunds due to you as a result of that cancellation will be paid to you as soon as is reasonably possible and in any event within 30 days of the date on which the Contract is cancelled and will be made using the same payment method that you used when ordering the Products unless you specifically request that We make a refund using a different method;

      12.2.6 If an event outside of Our control occurs and continues for more than 30 days and you wish to cancel the Contract as a result, you may do so, using the cancellation form available on Our Site, in each case, providing Us with your name, address, email address, telephone number, and Order Number. Any refunds due to you as a result of such cancellation will be paid to you as soon as is reasonably possible and in any event within 30 days of the date on which the Contract is cancelled and will be made using the same payment method that you used when ordering the Products unless you specifically request (and we agree with you) that We make a refund using a different method.

       

      13. Complaints and Feedback

      13.1 We always welcome feedback from Our customers and, whilst We always use all reasonable endeavours to ensure that your experience as a customer of Ours is a positive one, We nevertheless want to hear from you if you have any cause for complaint.

      13.2 All complaints are handled in accordance with Our complaints handling policy.

      13.3 If you wish to give Us feedback on any aspect of your dealings with Us, please contact Us in one of the following ways:

      13.3.1 In writing, addressed to Longrich international UK Ltd, 1 Wolston Meadows, Middleton, Milton Keynes Buckinghamshire, England MK10 9AY, or

      13.3.2 By email, to admin@longrichinternational.co.uk

       

      14. How We Use Your Personal Information (Data Protection)

      14.1 All personal information that We may use will be collected, processed, and held in accordance with the provisions of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) and your rights under the GDPR.

      14.2 For complete details of Our collection, processing, storage, and retention of personal data including, but not limited to, the purpose(s) for which personal data is used, the legal basis for using it, details of your rights and how to exercise them, and personal data sharing (where applicable), please refer to Our Privacy Policy and Cookie Policy.

       

      15. Other Important Terms

      15.1 We may transfer (assign) Our obligations and rights under these Terms of Sale (and under the Contract, as applicable) to a third party (this may happen, for example, if We sell Our business). If this occurs, you will be informed by Us in writing. Your rights under these Terms of Sale will not be affected and Our obligations under these Terms of Sale will be transferred to the third party who will remain bound by them.

      15.2 You may not transfer (assign) your obligations and rights under these Terms of Sale (and under the Contract, as applicable) without Our express written permission.

      15.3 The Contract is between you and Us. It is not intended to benefit any third party in any way and no such person or party will be entitled to enforce any provision of these Terms of Sale.

      15.4 If any of the provisions of these Terms of Sale are found to be unlawful, invalid or otherwise unenforceable by any court or other authority, that/those provision(s) shall be deemed severed from the remainder of these Terms of Sale. The remainder of these Terms of Sale shall otherwise remain valid and enforceable.

      15.5 No failure or delay by Us in exercising any of Our rights under these Terms of Sale means that We have waived that right, and no waiver by Us of a breach of any provision of these Terms of Sale means that We will waive any subsequent breach of the same or any other provision.

      15.6 We may revise these Terms of Sale from time to time in response to changes in relevant laws and other regulatory requirements. If We change these Terms of Sale as they relate to your Order, We will give you reasonable advance notice of the changes and provide details of how to cancel if you are not happy with our revied terms. If you do opt to cancel, you must return any affected Products you may already have received and We will arrange for a full refund which will be paid within 30 days of your cancellation, using the same payment method that you used when ordering the Products, unless you specifically request (and we agree) that We make a refund using a different method.

       

      16. Law and Jurisdiction

      16.1 These Terms of Sale, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.

      Any disputes concerning these Terms of Sale, the relationship between you and Us, or any matters arising there from or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.

    • Additional Terms and Conditions

      (“Pre-Orders” and “Back-Orders”)

      These additional Terms and Conditions (“Terms”) govern the placing of pre-orders ("Pre-Order") or back-orders (“Back-Order”) with Longrich International UK Ltd, a company registered in England under number 11058419 with its registered office at 1 Wolston Meadow, Milton Keynes MK10 9AY (“Longrich”, “Company”, “we”, “our”) directly or through any of our registered stockists for any of our products and accessories ("Products").

       

      Please read these Terms carefully before submitting your Pre-Order for any Longrich Products. By submitting your Pre-Order or Back-Order, you are agreeing to be legally bound by these Terms. Your placing of a Pre-Order or Back-Order constitutes your express agreement to these Terms and to Longrich charging you the full Price for the Products you order.

       

      IMPORTANT DISCLAIMER: Please NOTE that all items marked ‘PRE-ORDER’ are not immediately available for general sale but can be ordered in advance.

       

      By placing a Pre-Order, you are agreeing to wait until the items are available for delivery. Please check our Pre-Order Update Page for updates on Pre-Order products. Pre-order items are despatched after stock is made available to your stockist by the Company. Please note delivery dates for Pre-Order or Back-Orders can only be confirmed when the product is supplied by the Company.

       

      REFUND/CANCELLATION OF PRE-ORDERS

       

      14 days cancellation or refund from when the order is keyed into Longrich portal to get a full refund or exchange for another product. UNDER NO CIRCUMSTANCES WILL A REFUND OR CANCELLATION BE GIVEN AFTER 14 DAYS. PLEASE DO NOT PROCEED TO ORDER IF YOU DO NOT WISH TO WAIT TO RECEIVE YOUR PRODUCT(S).

       

      PRE-ORDER QUICK NOTES

       

       

      Point Values (PVs) can only be keyed in after payment has been made in full for your order, and your payment has been cleared and confirmed in the Longrich payment portal. Once your payment is cleared, you will get issued your PVs, and the product will be delivered, subject to stock availability.

       

      BACK-ORDER

       

      Although we will make efforts to deliver your products as soon as reasonably practicable, you understand and agree that there may be delays. Back orders are orders for products which are not immediately in the warehouse for despatch to stockists. Any estimated time of delivery (ETD) given to you by a Longrich stockist is only an estimate. This is subject to change, and Longrich does not represent or warrant that we will be able to ship the product by the estimated date. As a result, in the event that a delay arises and the estimated shipment and/or release of the product/order is not met, Longrich is not responsible for any damages that may occur due to the delay, nor will we be obligated, to provide any discounts, refunds or credits due to any such delays.

       

      PRE-ORDER FAQs

       

      What is a pre-order?

      A Pre-order is a purchase of a product or item that is not in stock at the time of purchase. You understand that it is not immediately available, but you cannot resist putting your name against it! It may take a while, but rest assured we will deliver—eventually and you will get your fantastic product/s.

       

      How do I know if an item is a pre-order?

      All pre-order items will be marked "PRE-ORDER" and may or may not have an estimated shipping/delivery date in the description.

       

       

      How does pre-order work?

      To secure your item, full payment is required. We will do our best to ship your item as soon as the products become available. When the item arrives at our warehouse, we will deliver it to your stockist, who will then contact you to let you know your product is in hand. Your stockist will aim to despatch your item to you within 3 to 5 working days of receiving it in stock.

       

      We value your patronage and appreciate you!

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    Longrich International UK, Ltd.

    1 Wolston Meadow

    Middleton

    Milton Keynes 

    MK10 9AY

    admin@longrichinternational.co.uk

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    Terms & Conditions
    LONGRICH WEBSITE TERMS OF USE
    
    Important Information: 
    
    These Terms of Use, together with any and all other documents referred to herein, set out the terms of use under which you (“User”) may use this website (“this Site”). 
    
    	By using this Site, you acknowledge and agree that these Terms of Use and any documents referred to in them which are deemed incorporated in these Terms of Use by reference constitute the complete and exclusive agreement between us concerning your use of the Site, and supersede and govern all prior proposals, understandings, agreements, or other communications between us. 
    
    	You are deemed to have accepted these Terms of Use when you first access this Site by whatever means and by whatever device and if you do not agree to be bound by any of these Terms of Use you must immediately leave this Site.
    
    	You will be required to read and accept these Terms of Use when signing up for an Account.  If you do not agree to comply with and be bound by these Terms of Use, you must stop using this Site immediately.  
    
    1.		Definitions and Interpretation 
    1.1	In these Terms of Use, unless the context otherwise requires, the following expressions have the following meanings:
    
    “Account”	means an account opened through this Site by a User who is wishes to apply to become a Distributor and which gives access and/or the use of certain areas of this Site, as detailed in Clause 4;
    “Content”	means any and all text, images, messages, audio, video, photographs, artwork, drawings, scripts, code, software, databases and any other form of information or materials capable of being stored on a computer that appears on, or forms part of, this Site
    
    “Distributor”	means a user of this Site who has applied to be and has been approved by Longrich to be a distributor of Longrich products subject to the terms of the Longrich Distributor Agreement;
    “User Content”	means any content submitted to this Site by users of this Site; 
    “Longrich Distributor Agreement”	means the ‘Longrich Distributor Agreement’ that is to be found on this Site and sets out the terms on which a person acts as a Distributor;
    “Longrich”
    
    
    
    	means Longrich International (UK) Ltd, a company registered in England under11058419, whose registered address is 1 Wolston Meadow, Middleton, Milton Keynes, Buckinghamshire, England, MK10 9AY; 
    “you”, “your”	means a User including a Distributor;
    2.	Information About Longrich
    2.1	This Site is owned and operated by Longrich.
    3.	Access to this Site
    3.1	Access to this Site is free of charge.
    3.2	It is your responsibility to make any and all arrangements necessary in order to access this Site.
    3.3	Access to this Site is provided “as is” and on an “as available” basis.  
    3.4	Longrich may alter, suspend or discontinue this Site (or any part of it) at any time and without notice.  
    3.5	Longrich will not be liable to you in any way if this Site (or any part of it) becomes is unavailable at any time for any period for any reason.
    
    4.	Accounts
    4.1	Certain parts of this Site require an Account in order to access them. This includes parts of this Site that are reserved for Distributors.
    4.2	When creating an Account, the information you provide must be accurate and complete. If any of your information changes at a later date, it is your responsibility to ensure that your Account is kept fully up to date. Longrich requires that you use a strong password for your Account, consisting of a combination of upper and lower case letters, numbers and symbols
    4.3	An Account can be opened in a minor’s name in so far as the  parents/guardian/carer open the account using their own bank details for this purpose].The parent or guardian guarantees to Longrich that the child shall observe and carry out the obligations in this agreement. In the event that the child fails to carry out obligations, the parent or guardian shall promptly observe and perform the obligations on behalf of the child where possible. The parent or guardians shall indemnify Longrich against any loss caused to them as a result.
    4.4	It is your responsibility to keep your password safe. You must not share your Account details with anyone else. 
    4.5	If you believe your Account is being used without your permission, please contact Longrich immediately. Longrich shall not be liable for any unauthorised use of your Account.
    4.6	You must not use anyone else’s Account without the express permission of the User to whom the Account belongs.
    4.7	Any personal information provided in your Account will be collected, used, and held in accordance with your rights and Longrich’s obligations under the law, as set out in Clause 17.
    4.8	If you wish to close your Account, you may do so at any time.  Closing your Account will result in the removal of your information.  Closing your Account will also remove access to any areas of this Site requiring an Account for access.
    
    5.	Intellectual Property Rights
    5.1	With the exception of User Content (see Clause 6), all Content included on this Site and the copyright and other intellectual property rights subsisting in that Content, unless specifically labelled otherwise, belongs to or has been licensed by Longrich. All Content (including User Content) is protected by applicable United Kingdom and international intellectual property laws and treaties.
    5.2	Subject to sub-Clauses 5.3 and 5.6 you may not reproduce, copy, distribute, sell, rent, sub-licence, store, or in any other manner re-use Content from this Site unless given express written permission to do so by Longrich.
    5.3	You may:
    5.3.1	Access, view and use this Site in a web browser (including any web browsing capability built into other types of software or app);
    5.3.2	Download this Site(or any part of it) for caching;
    5.3.3	Print one copy of any page(s) from this Site;
    5.3.4	Download extracts from pages on this Site; and
    5.3.5	Save pages from this Site for later and/or offline viewing.
    5.4	Longrich’s status as the owner and author of the Content on this Site(or that of identified licensors, as appropriate) must always be acknowledged.
    5.5	You may not use any Content printed, saved or downloaded from this Site for commercial purposes without first obtaining a licence from Longrich (or our licensors, as appropriate) to do so.  This does not prohibit the normal access, viewing and use of this Site for general information purposes whether by business users or consumers.
    5.6	Nothing in these Terms of Use limits or excludes the fair dealing provisions of Chapter III of the Copyrights, Designs and Patents Act 1988 ‘Acts Permitted in Relation to Copyright Works’, covering in particular the making of temporary copies; research and private study; the making of copies for text and data analysis for non-commercial research; criticism, review, quotation and news reporting; caricature, parody or pastiche; and the incidental inclusion of copyright material.
    
    6.	User Content
    6.1	User Content on this Site includes name, contact details, product reviews, personal stories and testimonials and other personal information as may be required from time to time to transact business with Longrich.
    6.2	An Account is required if you wish to submit User Content for the purposes of applying to become a Distributor.  Please refer to Clause 4 for more information.
    6.3	You agree that you will be solely responsible for your User Content.  Specifically, you agree, represent and warrant that you have the right to submit the User Content and that all such User Content will comply with the Acceptable Usage Policy, detailed below in Clause 12.
    6.4	You agree that you will be liable to Longrich and will, to the fullest extent permissible by law, indemnify Longrich for any breach of the warranties given by you under sub-Clause 6.3.  You will be responsible for any loss or damage suffered by Longrich as a result of such breach.
    6.5	You (or your licensors, as appropriate) retain ownership of your User Content and all intellectual property rights subsisting therein.  When you submit User Content you grant Longrich an unconditional, non-exclusive, fully transferrable, royalty-free, perpetual, irrevocable, worldwide licence to use, store, archive, syndicate, publish, transmit, adapt, edit, reproduce, distribute, prepare derivative works from, display, perform and sub-licence your User Content for the purposes of operating and promoting this Site. In addition, you also grant other Distributors the right to copy and quote your User Content within this Site.
    6.6	If you wish to remove your User Content from this Site, the User Content in question will be deleted.  Please note, however, that caching or references to your User Content may not be made immediately unavailable (or may not be made unavailable at all where they are outside of Longrich’s reasonable control).
    6.7	Longrich may reject, reclassify, or remove any User Content from this Site where, in Longrich sole opinion, it violates the Acceptable Usage Policy, or if Longrich receives a complaint from a third party and determines that the User Content in question should be removed as a result.
    
    7.	Links to this Site
    7.1	You may link to this Site provided that:
    7.1.1	You do so in a fair and legal manner;
    7.1.2	You do not do so in a manner that suggests any form of association, endorsement or approval on Longrich’s part where none exists;
    7.1.3	You do not use any logos or trademarks displayed on this Site without Longrich’s express prior written permission; and
    7.1.4	You do not do so in a way that is calculated to damage Longrich’s reputation or to take unfair advantage of it.
    7.2	You may not link to any page other than the homepage of this Site www.longrichinternational.co.uk. Deep linking to other pages requires Longrich’s express prior written permission.  Please contact Longrich for further information.
    7.3	Framing or embedding of this Site on other websites is not permitted without Longrich’s express prior written permission.  Please contact Longrich for further information.
    7.4	You may not link to this Site from any other website the main content of which contains material that:
    7.4.1	is sexually explicit;
    7.4.2	is obscene, deliberately offensive, hateful or otherwise inflammatory;
    7.4.3	promotes violence;
    7.4.4	Promotes or assists in any form of unlawful activity;
    7.4.5	discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation, or age;
    7.4.6	is intended or is otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;
    7.4.7	is calculated or is otherwise likely to deceive another person;
    7.4.8	is intended or is otherwise likely to infringe (or to threaten to infringe) another person’s privacy;
    7.4.9	misleadingly impersonates any person or otherwise misrepresents the identity or affiliation of a particular person in a way that is calculated to deceive (obvious parodies are not included in this definition provided that they do not fall within any of the other provisions of this sub-Clause 7.4);
    7.4.10	implies any form of affiliation with Longrich where none exists;
    7.4.11	infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, trademarks and database rights) of any other party; or
    7.4.12	is made in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.
    
    8.	Links to Other Sites
    Links to other websites may be included on this Site. Unless expressly stated, these websites are not under Longrich’s control. Longrich neither assumes nor accepts responsibility or liability for the content of any third-party websites.  The inclusion of a link to another website on this Site is for information only and does not imply any endorsement of the websites themselves or of those in control of them.
    
    9.	Disclaimers
    9.1	Nothing on this Site constitutes advice (professional or otherwise) on which you should or may rely.  It is provided for general information purposes only.  
    9.2	Insofar as is permitted by law, Longrich makes no representation, warranty, or guarantee that this Site will meet your requirements, that it will not infringe the rights of third parties, that it will be compatible with all software and hardware, or that it will be secure.
    9.3	Longrich makes reasonable efforts to ensure that the Content on this Site is complete, accurate, and up to date. Longrich does not, however, make any representations, warranties or guarantees (whether express or implied) that the Content is complete, accurate, or up-to-date. Please note that this exception does not apply to information concerning any goods that may be for sale through this Site.
    9.4	Longrich is not responsible for the content or accuracy, or for any opinions, views, or values expressed in User Content.  Any such opinions, views, or values are those of the relevant Distributor and do not reflect Longrich’s opinions, views, or values in any way.
    
    10.	Longrich’s Liability
    10.1	The provisions of this Clause 10 apply only to the use of this Site.
    10.2	To the fullest extent permissible by law, Longrich accepts no liability to any Distributor or user for any loss or damage, whether foreseeable or otherwise, in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising out of or in connection with the use of (or inability to use) this Site or the use of or reliance upon any Content (including User Content) included on this Site.
    10.3	To the fullest extent permissible by law, Longrich excludes all representations, warranties, and guarantees (whether express or implied) that may apply to this Site or any Content included on this Site.
    10.4	If you are a business user, Longrich accepts no liability for loss of profits, sales, business or revenue, loss of business opportunity, goodwill or reputation, loss of anticipated savings, business interruption or for any indirect or consequential loss or damage.
    10.5	Longrich exercises all reasonable skill and care to ensure that this Site is free from viruses and other malware. However, subject to sub-Clause 9.2, Longrich accepts no liability for any loss or damage resulting from a virus or other malware, a distributed denial of service attack, or other harmful material or event that may adversely affect your hardware, software, data or other material that occurs as a result of your use of this Site (including the downloading of any Content from it) or any other site referred to on this Site.
    10.6	Longrich neither assumes nor accepts responsibility or liability arising out of any disruption or non-availability of this Site resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, natural events, acts of war, or legal restrictions and censorship.
    10.7	Nothing in these Terms of Use excludes or restricts Longrich’s liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence, or for any other forms of liability which cannot be excluded or restricted by law.  For full details of consumers’ legal rights, including those relating to digital content, please contact your local Citizens’ Advice Bureau or Trading Standards Office.
    
    11.	Viruses, Malware and Security
    11.1	Longrich exercises all reasonable skill and care to ensure that this Site is secure and free from viruses and other malware.
    11.2	You are responsible for protecting your hardware, software, data and other material from viruses, malware, and other internet security risks.
    11.3	You must not deliberately introduce viruses or other malware, or any other material which is malicious or technologically harmful either to or via this Site.
    11.4	You must not attempt to gain unauthorised access to any part of this Site, the server on which this Site is stored, or any other server, computer, or database connected to this Site.
    11.5	You must not attack this Site by means of a denial of service attack, a distributed denial of service attack, or by any other means.
    11.6	By breaching the provisions of sub-Clauses 11.3 to 11.5, you may be committing a criminal offence under the Computer Misuse Act 1990.  Any and all such breaches will be reported to the relevant law enforcement authorities and Longrich will cooperate fully with those authorities by disclosing your identity to them.  Your right to use this Site will cease immediately in the event of such a breach.
    
    12.	Acceptable Usage Policy
    12.1	You may only use this Site in a manner that is lawful and that complies with the provisions of this Clause 12.  Specifically:
    12.1.1	You must ensure that you comply fully with any and all local, national or international laws and/or regulations;
    12.1.2	You must not use this Site in any way, or for any purpose, that is unlawful or fraudulent;
    12.1.3	You must not use this Site to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware, or any other code designed to adversely affect computer hardware, software, or data of any kind; and
    12.1.4	You must not use this Site in anyway, or for any purpose, that is intended to harm any person or persons in any way.
    12.2	When submitting User Content (or communicating in any other way using this Site), you must not submit, communicate or otherwise do anything that:
    12.2.1	is sexually explicit;
    12.2.2	is obscene, deliberately offensive, hateful or otherwise inflammatory;
    12.2.3	promotes violence;
    12.2.4	promotes or assists in any form of unlawful activity;
    12.2.5	discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation or age;
    12.2.6	is intended or otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;
    12.2.7	is calculated or is otherwise likely to deceive;
    12.2.8	is intended or otherwise likely to infringe (or threaten to infringe) another person’s right to privacy or otherwise uses their personal data in a way that you do not have a right to;
    12.2.9	misleadingly impersonates any person or otherwise misrepresents your identity or affiliation in a way that is calculated to deceive (obvious parodies are not included within this definition provided that they do not fall within any of the other provisions of this sub-Clause 12.2);
    12.2.10	implies any form of affiliation with Longrich where none exists;
    12.2.11	infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, patents, trademarks and database rights) of any other party; or
    12.2.12	 Is in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.
    12.3	Longrich reserves the right to suspend or terminate your access to this Site if you materially breach the provisions of this Clause 12 or any of the other provisions of these Terms of Use.  Specifically, Longrich may take one or more of the following actions:
    12.3.1	Suspend, whether temporarily or permanently, your Account and/or your right to access this Site;
    12.3.2	Remove any User Content submitted by you that violates this Acceptable Usage Policy; 
    12.3.3	Issue you with a written warning;
    12.3.4	Take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach;
    12.3.5	Take further legal action against you as appropriate;
    12.3.6	Disclose such information to law enforcement authorities as required or as Longrich deem reasonably necessary; and/or
    12.3.7	Any other actions which Longrich deems reasonably appropriate (and lawful).
    12.4	Longrich hereby exclude any and all liability arising out of any actions (including, but not limited to those set out above) that Longrich may take in response to breaches of these Terms of Use.
    
    13.	Privacy and Cookies
    Use of this Site is also governed by Longrich’s Cookie Policy and Privacy Policy   Both of these policies are incorporated into these Terms of Use by this reference.
    
    14.	Changes to these Terms of Use
    14.1	Longrich may alter these Terms of Use at any time.  Any such changes will become binding on you upon your first use of this Site after the changes have been implemented.  You are therefore advised to check this page from time to time.
    14.2	In the event of any conflict between the current version of these Terms of Use and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.
    
    16.	Communications from Longrich
    16.1	If Longrich has your contact details Longrich may from time to time send you important notices by email.  Such notices may relate to matters including, but not limited to, service changes, changes to these Terms of Use and changes to your Account.
    16.2	Longrich will never send you marketing emails of any kind without your express consent.  If you do give such consent, you may opt out or unsubscribe at any time.  Any and all marketing emails sent by Longrich will include an unsubscribe link.  If you opt out of receiving marketing emails from us at any time. Please allow up to 5 business days for Longrich to comply with your request.  During that time, you may continue to receive emails from Longrich.
    16.3	For questions or complaints about communications from Longrich (including, but not limited to marketing emails), please contact Longrich at admin@longrichinternational.co.uk
    
    17.	Data Protection
    17.1	All personal information that Longrich may use will be collected, processed, and held in accordance with the provisions of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) and your rights under the GDPR.
    17.2	For complete details of Longrich’s collection, processing, storage, and retention of personal data including, but not limited to, the purpose(s) for which personal data is used, the legal basis or bases for using it, details of your rights and how to exercise them, and personal data sharing (where applicable), please refer to Longrich’s Privacy Policy and Cookie Policy
    
    18.	Law and Jurisdiction
    18.1	These Terms and Conditions, and the relationship between you and Longrich (whether contractual or otherwise) shall be governed by and construed in accordance with the law of England & Wales.
    18.2	If you are a consumer, you will benefit from any mandatory provisions of the law in your country of residence. Nothing in Sub-Clause 18.1 above takes away or reduces your rights as a consumer to rely on those provisions.
    18.3	If you are a consumer, any dispute, controversy, proceedings or claim between you and Longrich relating to these Terms and Conditions, or the relationship between you and Longrich (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of England and Wales. 
    18.4	If you are a business, any disputes concerning these Terms and Conditions, the relationship between you and Longrich, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England & Wales.
    	
    ×
    Privacy Policy
    LONGRICH PRIVACY POLICY
    
    This is the privacy notice of Longrich International (UK) Limited (‘us’, ‘we’, ‘our’), company number 11058419, registered in England and Wales.
    Our registered address is 1 Wolston Meadow, Middleton, Milton Keynes, Buckinghamshire, England, MK10 9AY.
    Introduction
    The purpose of this privacy notice is to inform you about how we process information about you, including information that could identify you (‘personal information’) and information that does not.
    If you buy our products from a member of our membership network, this policy also applies to the processing of your personal information by that member. Our members are required contractually to abide by the same rules as we follow.
    The relevant law that applies, and with which we comply, is the Data Protection Act 2018 (Act) accordingly incorporating the EU General Data Protection Regulation (GDPR).
    In the context of the law and this notice, ‘process’ means collect, store, transfer, use or otherwise act on information.
    One of the requirements of the law is to make you aware of your rights and our obligations to you in regard to the processing and control of your personal information. We do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org
    Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.
    If you have any question regarding our privacy policy, please contact us.
    
    1.	Information we process
    We may collect, use, store and transfer different kinds of personal information about you depending on our relationship with you.
    We categorise these as follows:
    ‘Customer Information’ is information that you provide to us when you purchase our products. It includes your name, your postal address, your email address, your telephone numbers, your payment information (information about your debit or credit card) and any other information that may identify you as a customer.
    ‘Member Information’ is information that you provide to us when you join our membership network. It includes your name, your postal address, your email address, your telephone numbers, financial information (information about your bank account and/or about one or more of your debit or credit cards) required for us to transfer commission to you and any other information that may identify you as a member.
    ‘Communication Information’ is any information that you have provided to us for the purpose of communicating, for any reason.
    ‘Technical Information’ includes your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
    ‘Marketing Information’ includes your preferences in receiving marketing from us; communication preferences; responses and actions in relation to your use of our website.
    
    2.	Aggregated data
    Aggregating is the process of grouping data together.
    We may aggregate data such as statistical or demographic data for any purpose. For example, we may assess the popularity of particular pages on our website by using Technical Information to calculate the proportion of visitors who acted in a particular way.
    Although aggregated data may be derived from your personal information, it is not considered personal information in law because in aggregating it, it has been anonymised it so that it can no longer be associated with any individual person. It therefore is outside the scope of the Data Protection Act.
    However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information and it will be used in accordance with this privacy notice.
    
    3.	Special personal information
    Special personal information is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
    We do not knowingly collect any special personal information about you.
    The bases on which we process information about you
    The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category.
    If a basis on which we process your personal information becomes no longer relevant then we shall immediately stop processing your information.
    If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
    
    4.	Contractual obligation
    When you buy a product from us or from one of our members, when you join our network as a member, or otherwise agree to our terms and conditions, a contract is formed between you and us.
    In order to carry out our obligations under that contract we must process the information you give us. This information is likely to be personal information such as Customer Information or Member Information.
    We may use it in order to:
    •	fulfil an order for products
    •	provide you with the benefits of membership
    •	provide you with personalised suggestions and advice
    We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.
    We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
    If you fail to provide personal information to us, or no longer consent to our use of it, then we may not be able to perform our contract. If so, we shall notify you at the time.
    
    5.	Consent
    Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, our network or our products, you provide your consent to us to process information that may be personal information.
    For example, this information may be Technical Information or Marketing Information.
    Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
    However, through some of your actions, we might reasonably assume that you give your implicit consent to our processing of personal information.
    Only in situations where you have given us explicit permission to do so, do we pass your name and contact information to anyone outside our network or business.
    We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
    You may withdraw your consent at any time by instructing us online through the contact page of our website or in writing to our registered office address.
    
    6.	Legitimate interests
    We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.
    Where we process your information on this basis, we do after having given careful consideration to:
    •	whether the same objective could be achieved through other means
    •	whether processing (or not processing) might cause you harm
    •	whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so
    For example, we may process any category of personal information on this basis for the purposes of:
    •	the necessary administration of our business
    •	responding to unsolicited communication from you to which we believe you would expect a response
    •	protecting and asserting the legal rights of any party, including your interests where we believe we have a duty to do so
    •	insuring against or obtaining professional advice that is required to manage business risk
    
    7.	Legal obligation
    Sometimes, we must process your information in order to comply with a statutory legal obligation.
    For example, we may be required to give information to the police or to a government department if they have the power to request that information or the proper authorisation, such as a search warrant or court order.
    This may include your personal information.
    Specific uses of information you provide to us
    
    8.	Communicating with us
    When you contact us, whether by telephone, through our website or by e-mail, we process the information you have given us in order to reply to you. This information is likely to include personal information such as your name and your address, your email address or your telephone number.
    We record all communication with you in order to be able to refer to it at a later date if necessary and provide you with a high level of service.
    If you request that we do so, we may pass some of the information contained in your message to one of our members or someone outside of our organisation.
    
    9.	Payment information and financial information
    Except where we expect that you will make multiple purchases and where you agree to our holding of your payment information, when we take payment from you as a customer, we collect your payment information for the purpose of a single transaction only. We do not store information about your debit or credit card for longer than required for the transaction.
    If you join our membership network, you may request that we keep your financial information so that you can more easily pay your subscription as it falls due and so that we can pay commission on sales to you. We shall notify you when you provide your financial information how we shall use it.
    To assist in combating fraud, we may share information with credit reference agencies.
    
    10.	Job application and employment
    If you send us information in connection with a job application, we keep it only for as long as reasonably required by us.
    If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for no longer than six years before destroying or deleting it.
    
    11.	Cookies
    Our cookie notice tells you about how we use cookies on our website.
    
    12.	Personal identifiers from your browsing activity
    Requests by your web browser to our servers for web pages and other content on our website are recorded.
    We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.
    We use this information in aggregate to assess the popularity of the web pages on our website and how we perform in providing content to you.
    Other matters
    
    13.	Data may be processed outside the European Union
    From time to time, personal information obtained within the UK or any other country could be processed outside the European Union.
    Where this occurs, we use one of the following safeguards:
    •	either the processor is within the same corporate group as our business or organisation and abides by the same binding corporate rules regarding data processing; or
    •	we have a contract with the data processor that includes transfer clauses that oblige the data processor to process the data to the same standards as to which we are obliged.
    
    14.	Control over your own information
    It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes.
    At any time you may contact us to request that we provide you with the personal information we hold about you.
    When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
    Please be aware that we are not obliged by law to provide you with all personal information we hold about you, and that if we do provide you with information, the law allows us to charge for such provision if doing so incurs costs for us. After receiving your request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.
    Likewise, we are not obliged by law to delete your personal information or to stop processing it simply because you do not consent to us doing so. While having your consent is an important consideration as to whether to process it, if there is another legitimate basis on which we may process it, we may do so on that basis.
    
    15.	Use of our website by children
    We do not sell products or provide services for purchase by children, nor do we market to children.
    However, we collect information about all users of and visitors regardless of age.
    
    16.	Encryption of data sent between us
    We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.
    Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.
    
    17.	Complaining
    If you are not happy with our privacy policy, or if you have any complaint, then you should tell us.
    When we receive a complaint, we record all the information you have given to us on the basis of consent. We use that information to resolve your complaint.
    If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
    If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner's Office (ICO). This can be done at https://ico.org.uk/make-a-complaint/. We would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.
    
    18.	 Retention period
    Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:
    •	to provide you with the products and services you have requested
    •	to comply with other law, including for the period demanded by our tax authorities
    •	to support a claim or defence in court
    
    19.	Compliance with the law
    Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.
    
    20.	Review of this privacy policy
    We may update this privacy notice from time to time as necessary.
    
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